Here's a good resource from "Social Media for Organizations." It puts blogging in perspective and provides guidance for getting started.
This blogging beginner's guide is intended for people who want to incorporate blogs into their organization’s social media efforts but aren’t sure where or how to begin. Individuals interested in blogging for personal/career management reasons, as well as folks aspiring to be professional bloggers, may also find the guide useful in helping them get started... Read More
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